Reassigning a business hierarchy of roles associated with an opportunity in a social customer relationship management (CRM) system includes receiving modifications, the modifications representing an adjustment to a business hierarchy of roles, identifying, in a social CRM system, an opportunity associated with the business hierarchy of roles, and reassigning, based on the modifications, the opportunity associated with the business hierarchy of roles, in which reassigning, based on the modifications, the business hierarchy of roles associated with the opportunity includes adding or deleting a member or a department from the business hierarchy of roles.
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