Embodiments of the present invention provide a method, system and computer program product for customer-product interaction driven CRM. In an embodiment of the invention, the method includes detecting an orientation change of a unit of a product so as to indicate the unit being held by a customer, for instance based upon data values read from an accelerometer affixed to the unit of product. The method also includes timing a duration in which the unit is held by the customer, and in response to the duration exceeding a threshold period of time, executing a CRM action in a CRM application with respect to the product and customer. In this regard, as an example the CRM action can be a message transmitted to a mobile device associated with the customer, or as another example, the CRM action can be a message transmitted to a sales representative geographically proximate to the customer.
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