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METHOD AND SYSTEM FOR DYNAMICALLY CREATING AND TRANSFERRING DATA CORRESPONDING TO A BENEFIT FROM A WEB PAGE TO A MOBILE APPLICATION BY USING A WEB-BASED MARKER
METHOD AND SYSTEM FOR DYNAMICALLY CREATING AND TRANSFERRING DATA CORRESPONDING TO A BENEFIT FROM A WEB PAGE TO A MOBILE APPLICATION BY USING A WEB-BASED MARKER
It concerns a method and system for dynamically creating a benefit using a web-based marker displayed inside an internet browser to transfer the benefit to a mobile phone application. It comprises (i) creating a web-based marker using a dedicated user-interface or an API, (ii) creating an HTML content for said benefit using said user-interface, (iii) associating said HTML content to said web-based marker, (iv) installing a dedicated Javascript library on a website to manage the display and functionality of said web-marker, (v) creating the HTML tags necessary to display said marker, (vi) activating said marker, (vii) checking whether the user's mobile application was previously paired with the internet browser displaying said web page by checking an HTTP cookie, or (viii) pairing the mobile application (ix) polling local data provided by the mobile application, (x) adding said marker to the user's web context, upon activation of said marker, (xi) sending a content list corresponding to said benefit based on user profile, mobile and web context, (xii) displaying said content list inside the mobile application once and as soon as the application is connected to the internet, and (xiii) storing said benefit in the mobile's phone application local memory.
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