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Systems and Methods for Mapping Advertising Targeting Criteria to User Targets Using Information Aggregated from Multiple Information Sources
Systems and Methods for Mapping Advertising Targeting Criteria to User Targets Using Information Aggregated from Multiple Information Sources
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机译：使用从多个信息源聚合的信息将广告定位标准映射到用户目标的系统和方法
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摘要
Customer Insight (CI) systems in accordance with various embodiments of the invention gather information sets from multiple remote information sources and can merge the information sets to identify authoritative information describing the named entity. In several embodiments, the information sets and/or the authoritative information are identified using geographic location information associated with the information sets. In many embodiments, the CI systems identify relationship information within the merged information sets and use the relationship information to identify customers of businesses. Once identified, merged and/or authoritative information sets describing customers can be used to build customer lists, typical customer profiles, and best customer profiles. In addition, the CI system can utilize information describing customers to automatically generate advertising targeting data and online advertising campaigns.
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