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SYSTEMS FOR APPLYING QUANTITATIVE MARKETING RESEARCH PRINCIPLES TO QUALITATIVE INTERNET DATA
SYSTEMS FOR APPLYING QUANTITATIVE MARKETING RESEARCH PRINCIPLES TO QUALITATIVE INTERNET DATA
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机译:将定量营销研究原理应用于定量互联网数据的系统
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摘要
An online marketing research system is provided that allows users to monitorthesentiment of their brand via existing data on the internet. Users identify thespecific brand andcompetitive brands in which they are interested. After selecting one of thesystem's samplingmethods or creating a sampling method unique to their needs, the internecrawler is sent out toselect according to the plan a specified number of sentiments. The enginecleans the results ofpoor quality data such as astro-turfing and re-blogging. The sentiments arethen scored using thesystem's sentiment engine, and further cleaned with the hate and profanityengine. The system'scrawling engine also gathers data for competitive brands within the samesubcategory, categoryand industry as well as a variety of unrelated brands.
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