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SYSTEMS FOR APPLYING QUANTITATIVE MARKETING RESEARCH PRINCIPLES TO QUALITATIVE INTERNET DATA

机译:将定量营销研究原理应用于定量互联网数据的系统

摘要

An online marketing research system is provided that allows users to monitorthesentiment of their brand via existing data on the internet. Users identify thespecific brand andcompetitive brands in which they are interested. After selecting one of thesystem's samplingmethods or creating a sampling method unique to their needs, the internecrawler is sent out toselect according to the plan a specified number of sentiments. The enginecleans the results ofpoor quality data such as astro-turfing and re-blogging. The sentiments arethen scored using thesystem's sentiment engine, and further cleaned with the hate and profanityengine. The system'scrawling engine also gathers data for competitive brands within the samesubcategory, categoryand industry as well as a variety of unrelated brands.
机译:提供了一个在线营销研究系统,允许用户监控的通过互联网上的现有数据来了解他们的品牌。用户识别特定品牌和他们感兴趣的竞争品牌。选择其中一项后系统采样方法或创建适合其需求的采样方法履带发送到根据计划选择指定数量的情绪。引擎清理的结果质量不佳的数据,例如astro-turf和重新博客。情绪是然后使用系统的情感引擎,并进一步消除仇恨和亵渎发动机。系统的搜寻引擎还会收集同一品牌内竞争品牌的数据子类别,类别与行业以及各种无关的品牌。

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