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Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems
Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems
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机译：在基于网络的广告系统中检测无效和欺诈性印象和点击的方法和系统
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摘要
This invention improves upon existing pay-per-click arrangements by periodically generating a code associated end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
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