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FOCUSED ADVERTISING ACROSS MULTIPLE COMMUNICATION CHANNELS

机译:跨多个通讯渠道的重点广告

摘要

This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing. The advertising campaign is published across multiple communication channels and focuses on the merchant's identity in at least one of the communication channels and specific products sold by the merchant in at least one other communication channel.
机译:除其他事项外,该文件描述了用于利用目录信息生成广告活动或列表的系统和方法。一种方法,包括通过在线发布系统接收产品目录;以及通过在线发布系统访问商人资料;使用产品目录和商人档案来开发广告数据,其中广告数据包括广告活动,市场清单或商店清单中的至少一个。广告活动在多个通信渠道上发布,并着眼于至少一个通信渠道中的商人身份以及商人在至少一个其他通信渠道中出售的特定产品。

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