Methods, systems, and computer program products for communicating between a travel service provider and a plurality of travelers using a virtual social network. A virtual forum is created in a virtual social network and associated with a travel service provided by a travel service provider. The virtual forum may be linked with user accounts in the social network belonging to travelers who have booked the travel service. The links may be defined in response to the traveler booking the travel service, or by the traveler requesting the link. The travel service provider may then provide information relating to the travel service to the traveler via the virtual forum. The virtual forum may further provide a communications medium for travelers to interact with other travelers. Interested parties who have not booked the travel service may be able to access a portion of the information available through the virtual forum.
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