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ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS

机译:广告活动规划师,针对广告商和出版商之间的最优定价和最优价格向广告商提供最佳铅交付和质量

摘要

Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted.
机译:公开了用于计划广告活动的系统和方法。在一个实施方式中,处理设备在一个或多个广告位置内提供与第一广告活动相关联的一个或多个广告,一个或多个广告中的每个被配置为从一个或多个用户接收注册信息,一个或多个用户与一个或多个相关广告印象相对应的广告展示位置。经由一个或多个广告从一个或多个用户接收注册信息。根据注册信息,将一个或多个消息发送到一个或多个用户中的每个用户。接收到对一个或多个消息的一个或多个响应。基于一个或多个响应,确定第一广告活动的用户参与度。基于第一广告活动的用户参与度,预测第二广告活动的用户参与度。

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