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METHOD FOR AUDIENCE PROFILING AND AUDIENCE ANALYTICS

机译：听众分析和听众分析的方法

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摘要

Embodiments of a method for generating reports are illustrated. In an embodiment, the method includes receiving a log record from a tracking component that is located on a plurality of web pages. The method includes extracting a plurality of user features for a plurality of users based on the at least one log record. The method further includes determining a first mapping between the plurality of users and a plurality of user features, and a second mapping between the plurality of users and a plurality of advertisement campaign descriptors. The method also includes merging the first mapping and the second mapping to create a merged data model, and analyzing the merged data model to generate reports.

机译：示出了用于生成报告的方法的实施例。在一个实施例中，该方法包括从位于多个网页上的跟踪组件接收日志记录。该方法包括基于至少一个日志记录为多个用户提取多个用户特征。该方法进一步包括确定多个用户和多个用户特征之间的第一映射，以及多个用户和多个广告活动描述符之间的第二映射。该方法还包括合并第一映射和第二映射以创建合并的数据模型，以及分析合并的数据模型以生成报告。

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公开/公告号US2014122245A1

专利类型
公开/公告日2014-05-01

原文格式PDF
申请/专利权人 SHARE THIS INC.;
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申请/专利号US201213661905
发明设计人 NANDA KISHORE;ANDREW STEVENS;MANU MUKERJI;SEUNGJOON LEE;VIVIN WILLIAMS;YAN QU;RAMANATHAN RAMASWAMY;
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申请日2012-10-26
分类号G06Q30/02;
国家 US
入库时间 2022-08-21 16:05:05

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