首页>
外国专利>
BIASING SELECTION OF ADVERTISING BASED ON REAL-TIME USER INTERACTIONS IN A SOCIAL NETWORKING SYSTEM
BIASING SELECTION OF ADVERTISING BASED ON REAL-TIME USER INTERACTIONS IN A SOCIAL NETWORKING SYSTEM
展开▼
机译：社交网络系统中基于实时用户交互的广告偏向选择
展开▼
页面导航
摘要
著录项
相似文献
摘要
A social networking system receives advertisement requests from advertisers describing information about advertisements and determines one or more ad topics associated with the advertisements. When an advertisement is to be presented to a user, the social networking system determines one or more topics associated with the user from actions performed by the user and identifies candidate advertisements having ad topics matching, or similar to, the topics associated with the user. The topics associated with the user may be determined based on the user's most recent actions. One or more of the candidate advertisements are selected for presentation to the user.
展开▼
