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Managing Targeting of Advertisements Based on User Associations with Social Networking Objects

机译:基于具有社交网络对象的用户关联来管理广告的定位

摘要

An entity provides a competitive block list for one or more of its objects in a social networking system. The competitive block list identifies advertisers or other entities prevented from targeting advertisements based on connections between users and objects of the entity. If a later received advertisement is targeted based on a connection between a user and an object of the entity, the social networking system determines whether the advertiser associated with the advertisement is included on the competitive block list. If the competitive block list includes the advertiser, the advertisement is determined not to be valid, and not presented to users. Otherwise, the advertisement is determined to be valid, and may be presented to users thereafter.
机译:实体在社交网络系统中为其一个或多个对象提供竞争性阻止列表。竞争阻止列表根据广告客户或其他实体(基于用户与实体对象之间的联系)来确定广告定位目标。如果基于用户和实体的对象之间的连接而将稍后接收到的广告作为目标,则社交网络系统确定与广告相关联的广告商是否包括在竞争阻止列表中。如果竞争阻止列表包括广告商,则确定广告无效,并且不呈现给用户。否则,该广告被确定为有效,并且此后可以被呈现给用户。

著录项

  • 公开/公告号US2014143050A1

    专利类型

  • 公开/公告日2014-05-22

    原文格式PDF

  • 申请/专利权人 FACEBOOK INC.;

    申请/专利号US201213683330

  • 发明设计人 BRIAN THOMAS BOLAND;GOKUL RAJARAM;

    申请日2012-11-21

  • 分类号G06Q30/02;G06Q50/00;

  • 国家 US

  • 入库时间 2022-08-21 16:08:28

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