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Systems and Methods for Self-Monitoring Ad Tags that Solicit Real-Time Advertising Bids
Systems and Methods for Self-Monitoring Ad Tags that Solicit Real-Time Advertising Bids
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机译：用于请求实时广告投标的自监视广告代码的系统和方法
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摘要
Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request resale of the ad space at an optimal time. This may allow an exchange to purchase an ad space for a relatively low price and then resell it for a higher price once the ad space becomes visible at the user computing device.
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