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Systems and Methods for Assessing an Asset's Contributions to the Social Media Performance of a Peer Group
Systems and Methods for Assessing an Asset's Contributions to the Social Media Performance of a Peer Group
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机译:评估资产对同辈团体社交媒体绩效的贡献的系统和方法
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摘要
Described herein are systems and methods for assessing an asset's contributions to the social media performance of a peer group and comparing those contributions against those of other peer group members. In particular, the performance of one or more social media profiles associated with a peer group comprising the asset may be assessed. Share assessments may be made as to a share or a portion of the social media performance of the peer group that may be attributable to the asset. Similar assessments may be made with respect to other entities belonging to the peer group. The peer group members, including the asset, may then be ranked in accordance with their contributions to the peer group's social media performance. Peer groups may be customized or dynamically defined by a user such that the share assessments may be used to accurately benchmark assets against their peers and/or develop best practices.
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