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Systems and Methods for Assessing an Asset's Contributions to the Social Media Performance of a Peer Group

机译:评估资产对同辈团体社交媒体绩效的贡献的系统和方法

摘要

Described herein are systems and methods for assessing an asset's contributions to the social media performance of a peer group and comparing those contributions against those of other peer group members. In particular, the performance of one or more social media profiles associated with a peer group comprising the asset may be assessed. Share assessments may be made as to a share or a portion of the social media performance of the peer group that may be attributable to the asset. Similar assessments may be made with respect to other entities belonging to the peer group. The peer group members, including the asset, may then be ranked in accordance with their contributions to the peer group's social media performance. Peer groups may be customized or dynamically defined by a user such that the share assessments may be used to accurately benchmark assets against their peers and/or develop best practices.
机译:这里描述的是用于评估资产对同级组的社交媒体表现的贡献并将这些贡献与其他同级组成员的贡献进行比较的系统和方法。特别地,可以评估与包括该资产的对等组相关联的一个或多个社交媒体简档的性能。可以对可归因于资产的同龄人群体的社交媒体表现的份额或部分进行份额评估。可以对属于对等组的其他实体进行类似的评估。然后可以根据他们对同级组的社交媒体表现的贡献来对同级组成员(包括资产)进行排名。可以由用户自定义或动态定义对等组,以便可以使用份额评估相对于对等组准确地对资产进行基准测试和/或制定最佳实践。

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