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SYSTEM AND METHOD FOR ANALYZING HOSPITALITY INDUSTRY DATA AND PROVIDING ANALYTICAL PERFORMANCE MANAGEMENT TOOLS
SYSTEM AND METHOD FOR ANALYZING HOSPITALITY INDUSTRY DATA AND PROVIDING ANALYTICAL PERFORMANCE MANAGEMENT TOOLS
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机译：用于分析酒店业数据并提供分析绩效管理工具的系统和方法
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摘要
Hospitality customer acquisition and retention costs are analyzed on a per-channel, channel-agnostic, and aggregated basis. Hotel performance is analyzed by examining net revenue by channel (accounting for each channel's contribution to operating expenses and profits), net revenue in aggregate (via net revPAR and revPAR capture metrics), and the relative benefit of sales and marketing expenses by quantifying net sales and marketing efficiency. Conceptually, this differentiation parses the relevant business into a revenue performance evaluation and a return on investment evaluation, in terms that are specific to the hospitality environment. Transaction data is analyzed from multiple hotels and each hotel's costs are mapped to a common data structure to allow for hotel-to-industry comparisons. Graphical user interfaces are provided for reporting data and comparisons, and for receiving input to initiate what-if analyses to determine projected impacts to performance metrics as a result of changes made to business mix components.
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