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MARKETING MODEL SYSTEM FOR DETERMINING A PERFECT MARKETING MODEL, BASED ON VARIABLES, HYPOTHESES, AND THE USAGE OF DATA
MARKETING MODEL SYSTEM FOR DETERMINING A PERFECT MARKETING MODEL, BASED ON VARIABLES, HYPOTHESES, AND THE USAGE OF DATA
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机译:基于变量,假设和数据使用的确定完美营销模型的营销模型系统
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摘要
PURPOSE: A marketing model system is provided to prevent the loss of benefits and the waste of resources by producing a marketing model based on stored data, and determining marketing costs based on the marketing model.;CONSTITUTION: A data storage system(101) randomly stores data related to a marketing goal. A modeling engine(102) produces the model(110) of a relationship between the marketing goal and variables based on stored data. A prediction model(103) calculates influence over the variables through assumption analysis based on the usage of the model. Based on the usage of the model, an optimization engine(104) determines the maximum and the minimum amount of expense for various marketing channels for maximizing sales.;COPYRIGHT KIPO 2013;[Reference numerals] (101) Data storage system; (102) Modeling engine; (103) Prediction model; (104) Optimization engine; (105) User interface; (106) Candidate model; (110) Model; (111) Prediction; (112) Optimal marketing activity; (AA) Variable; (BB) Hypothesis; (CC) Data; (DD) Marketing plan; (EE) Attribute
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