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MARKETING MODEL SYSTEM FOR DETERMINING A PERFECT MARKETING MODEL, BASED ON VARIABLES, HYPOTHESES, AND THE USAGE OF DATA

机译:基于变量,假设和数据使用的确定完美营销模型的营销模型系统

摘要

PURPOSE: A marketing model system is provided to prevent the loss of benefits and the waste of resources by producing a marketing model based on stored data, and determining marketing costs based on the marketing model.;CONSTITUTION: A data storage system(101) randomly stores data related to a marketing goal. A modeling engine(102) produces the model(110) of a relationship between the marketing goal and variables based on stored data. A prediction model(103) calculates influence over the variables through assumption analysis based on the usage of the model. Based on the usage of the model, an optimization engine(104) determines the maximum and the minimum amount of expense for various marketing channels for maximizing sales.;COPYRIGHT KIPO 2013;[Reference numerals] (101) Data storage system; (102) Modeling engine; (103) Prediction model; (104) Optimization engine; (105) User interface; (106) Candidate model; (110) Model; (111) Prediction; (112) Optimal marketing activity; (AA) Variable; (BB) Hypothesis; (CC) Data; (DD) Marketing plan; (EE) Attribute
机译:目的:提供一种营销模型系统,以通过基于存储的数据生成营销模型并根据该营销模型确定营销成本来防止利益损失和资源浪费。;构成:数据存储系统(101)随机存储与营销目标有关的数据。建模引擎(102)基于存储的数据产生营销目标与变量之间的关系的模型(110)。预测模型(103)基于模型的使用通过假设分析来计算对变量的影响。基于模型的使用,优化引擎(104)确定用于最大化销售的各种营销渠道的费用的最大和最小量。; COPYRIGHT KIPO 2013; [参考数字](101)数据存储系统; (102)建模引擎; (103)预测模型; (104)优化引擎; (105)用户界面; (106)候选模型; (110)模型; (111)预测; (112)最佳的营销活动; (AA)变量; (BB)假设; (CC)数据; (DD)营销计划; (EE)属性

著录项

  • 公开/公告号KR20120139637A

    专利类型

  • 公开/公告日2012-12-27

    原文格式PDF

  • 申请/专利权人 ACCENTURE GLOBAL SERVICES LIMITED;

    申请/专利号KR20120127749

  • 发明设计人 GUILD JOHN A.;

    申请日2012-11-12

  • 分类号G06F17/00;G06Q30/02;

  • 国家 KR

  • 入库时间 2022-08-21 16:28:17

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