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PREDICTING PURCHASE INTENT BASED ON AFFECT
PREDICTING PURCHASE INTENT BASED ON AFFECT
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机译:根据影响预测购买意愿
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摘要
Analysis of mental states is provided to evaluate purchase intent. Purchase intent may be determined based on viewing and sampling various products. Data is captured for viewers of a product where the data includes facial information, physiological data, and the like. Facial and physiological information may be gathered for a group of viewers. In some embodiments, demographics information is collected and used as a criterion for evaluating product or service purchase intent. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize product purchase intent.
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