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USER-GROUP BASED ADVERTISEMENT PROVIDING SYSTEM AND A METHOD THEREOF CAPABLE OF IDENTIFYING A USER GROUP HAVING A STRONG PURCHASE INTENTION ABOUT A PRODUCT OR A SERVICE
USER-GROUP BASED ADVERTISEMENT PROVIDING SYSTEM AND A METHOD THEREOF CAPABLE OF IDENTIFYING A USER GROUP HAVING A STRONG PURCHASE INTENTION ABOUT A PRODUCT OR A SERVICE
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机译：基于用户组的广告提供系统及其方法，该方法能够识别对产品或服务具有强烈购买意愿的用户组
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摘要
PURPOSE: A user-group based AD(Advertisement) providing system and a method thereof are provided to identify a user group having a strong purchase intention about a product or a service, thereby improving a targeting effect for a keyword AD of an advertiser.;CONSTITUTION: A user group identifying unit(101) identifies a user group indicating a strong purchase intention about a product or a service. A bidding performing unit(102) proceeds with a bid for right to provide an AD to the user group. An advertisement providing unit(103) supplies the AD of an advertiser bid successfully to the users belonging to the group prior to supplying an AD which is not bid. The user group identifying unit identifies the user group based on a search history about a keyword related to the product or the service.;COPYRIGHT KIPO 2012
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