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System and method for incorporating qualitative inputs into econometric models
System and method for incorporating qualitative inputs into econometric models
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机译：将定性输入纳入计量经济学模型的系统和方法
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摘要
Methods, systems, and computer program products are provided for incorporating qualitative factors into an econometric model. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model includes linear coefficients that define a linear relationship between the financial performance and the corresponding marketing investments. The linear coefficients are adjusted in accordance with the qualitative factors received as inputs from experts, thereby enabling the qualitative factors to be quantified into the econometric model.
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