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首页> 外国专利> METHOD AND APPARATUS FOR CONDUCTING A TRANSACTION BASED ON BRAND INDIFFERENCE

METHOD AND APPARATUS FOR CONDUCTING A TRANSACTION BASED ON BRAND INDIFFERENCE

机译：基于品牌差异进行交易的方法和装置

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摘要

A method and apparatus allows a customer to indicate his or her brand indifference within a product category, and then receive a benefit for purchasing a product chosen by a third party from within this product category. This method and apparatus is particularly useful in differentiating between brand-loyal or brand-sensitive customers and brand-indifferent customers, and allows manufacturers to price-discriminate between these two types of customers. The method includes a step during which an indication of at least one product or service category of interest is received from a customer or other potential purchaser, a step during which a selection of at least one product or service is made that matches the indicated product or service category, a step during which an indication of the selected product or service is provided to the customer or other potential purchaser or to a device used or accessible by the customer or other potential purchaser, a step during which an indication is received that the customer or other potential purchaser has actually purchased, rented, leased, obtained, etc. the selected product or service, and a step during which a benefit is provided to the customer or purchaser who actually purchased, rented, leased, obtained, etc. the selected product or service, or to some other person or entity designated by the customer or some other person or entity.
机译：一种方法和设备允许顾客在产品类别中指示他或她的品牌差异，然后获得购买第三方从该产品类别中选择的产品的好处。该方法和设备在区分忠诚于品牌的客户或对品牌敏感的客户与不关心品牌的客户方面特别有用，并且允许制造商在这两种类型的客户之间进行价格区分。该方法包括以下步骤：在该步骤中，从顾客或其他潜在购买者接收到至少一种感兴趣的产品或服务类别的指示;在该步骤中，进行与所指示的产品或服务相匹配的至少一种产品或服务的选择。服务类别，将选择的产品或服务的指示提供给客户或其他潜在购买者，或提供给客户或其他潜在购买者使用或访问的设备的步骤，其中接收到指示客户的指示或其他潜在购买者已实际购买，租赁，租赁，获得等所选产品或服务，以及向实际购买，租赁，租赁，获得等所选客户或购买者提供利益的步骤产品或服务，或客户指定的其他人或实体或其他人或实体。

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