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首页> 外国专利> SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A CONSUMER'S MOBILE DEVICE BASED ON THE CONSUMER'S PHYSICAL LOCATION AND SOCIAL MEDIA MEMBERSHIPS

SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A CONSUMER'S MOBILE DEVICE BASED ON THE CONSUMER'S PHYSICAL LOCATION AND SOCIAL MEDIA MEMBERSHIPS

机译：基于消费者的身体位置和社交媒体成员，为消费者的移动设备提供目标内容的系统和方法

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摘要

Systems and methods for creation, management and delivery of targeted marketing campaigns to a consumer based on a consumer's social check-in activity as identified by a consumer on one or more location based social networks. In one embodiment, a campaign management system receives information relating to a consumer's social check-in activity from various (heterogeneous) location based social networks in a wide variety of formats, and further normalizes such disparate information received into a standardized format. According to an aspect, the system processes the normalized information in conjunction with pre-stored marketing campaigns created by marketers for purposes of identifying consumers who satisfy one or more conditions specific to the pre-stored marketing campaigns. Campaign-related information corresponding to the pre-stored marketing campaigns generally comprise various promotional offers, discounts, coupons, etc., which are delivered to the identified consumers, who initiate some kind of action thereby fulfilling the marketing campaign.
机译：用于根据消费者在一个或多个基于位置的社交网络上标识的社交签到活动，创建，管理定向营销活动并将其交付给消费者的系统和方法。在一个实施例中，活动管理系统以各种格式从各种（异构）基于位置的社交网络接收与消费者的社交登记活动有关的信息，并将接收到的这些不同的信息进一步标准化为标准化格式。根据一方面，该系统结合由营销商创建的预存储营销活动来处理归一化信息，以识别满足预存储营销活动特定的一个或多个条件的消费者。与预存储的营销活动相对应的与活动有关的信息通常包括各种促销优惠，折扣，优惠券等，这些优惠，折扣，优惠券等被传递给所标识的消费者，这些消费者发起某种行动从而完成营销活动。

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