It is an object of the present invention to provide a system for measuring, valuing, assigning, processing and accessing emotional values for use in an idea generation, or ideation, search engine. This system may be applied to searching and matching between different entities, where an entity can be anything including websites, multimedia objects, products, people, places and ideas. According to another aspect of the present invention, a computer system for codifying human emotion into a machine readable language is disclosed. The computer system comprises an emotion preference server, an enterprise system, an end-user system and a search and match engine.
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