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METHOD FOR UNDERTAKING MARKET RESEARCH OF A TARGET POPULATION
METHOD FOR UNDERTAKING MARKET RESEARCH OF A TARGET POPULATION
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机译：目标人群的市场研究方法
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摘要
One embodiment provides a system (1) for undertaking market research of a target population (2). System (1) includes memory in the form of a database (3) for storing a first dataset (4) relating to a community (5) having a plurality of members (6). The first dataset (4) collectively includes first demographic data (7) for each member of community (5). A processor (8), included within a computer network (9), is responsive to dataset (4) and a demographic dataset (10) for creating a demographic profile (11) for community (5). The processor is also responsive to profile (11) and a demographic profile (12) for the target population for generating an indication of the representativeness (15) of community (5) relative to population (2).
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