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GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES
GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES
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机译：产生和预测潜在路线的广告和销售机会的印象计划
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摘要
A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g., competitive placement exclusive of competitors' advertisements, or combinatorial placement of several advertisements.)
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