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SOCIAL BEHAVIORAL TARGETING OF ADVERTISEMENTS IN A SOCIAL NETWORKING ENVIRONMENT
SOCIAL BEHAVIORAL TARGETING OF ADVERTISEMENTS IN A SOCIAL NETWORKING ENVIRONMENT
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机译：社交网络环境中广告的社交行为定位
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摘要
Processes and systems for tracking and utilizing interactions between users and advertisements within a social network are provided. An exemplary process includes receiving interaction data associated with interactions between users and advertisements and training an adaptive algorithm based on interaction data, user data, and advertisement data. Interaction data may include past interactions with an advertisement by a user, and along with associated user data (e.g., demographic data, social data, etc.), and advertisement data (e.g., advertisement details and targeting criteria), can be used by an adaptive algorithm to identify patterns between user data and advertising data to increase the chances of a desired interaction when placing advertisements to users. The adaptive algorithm may include one or more of an adaptive pattern matching algorithm, regression analysis algorithm, neural network algorithm, or genetic algorithm.
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