A urinal is disclosed for motivating and facilitating urination toilet training of young males. The urinal includes a urine sensor and a motivational device that is activated by the sensor so as to produce visible and/or audible stimuli enjoyable to a young male. Preferred embodiments also include target objects toward which urine can be directed. In some of these embodiments the target objects change color and/or enjoyable stimuli are generated when target objects are struck by urine. Target objects can have recognizable images and/or shapes, and corresponding stimuli can be produced when targets are struck. For example, mooing sounds can be produced when a target with a cow image is struck. Embodiments can be connectable to plumbing or self-contained. Urinals can be sized and shaped optimally for use by young males, and can be powered by an electrical outlet or by batteries so as to provide powerful stimuli.
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