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Being the marketing investigation device which does the marketing investigation regarding

机译:作为进行市场调查的市场调查设备

摘要

PROBLEM TO BE SOLVED: To conduct marketing research from a point of view different from conventional marketing research by focusing on the degree of interest of a customer.;SOLUTION: This marketing research system comprises a server device 1, a portable terminal device 2, and an advertisement medium 3. The advertisement medium 3 is given a unique mark and the portable terminal device 2 photographs the mark and sends its image data to the server device 1, so that detailed article information can be obtained from the server device 1. The server device 1 identifies individual advertisement media from the image data sent from the portable terminal device 2 and registers the data in collection data DB in the server device 1 while making them correspond to the current time. The server device 1 analyzes the data registered in the collection data DB to obtain marketing data showing in what time band the individual advertisement media 3 are referred to.;COPYRIGHT: (C)2001,JPO
机译:要解决的问题:通过关注客户的兴趣程度,从不同于常规营销研究的角度进行营销研究;解决方案:该营销研究系统包括服务器设备1,便携式终端设备2和广告媒体3。广告媒体3被赋予唯一标记,并且便携式终端设备2拍摄该标记并将其图像数据发送到服务器设备1,从而可以从服务器设备1获得详细的物品信息。设备1从从便携式终端设备2发送的图像数据中识别出各个广告媒体,并且将该数据登记在服务器设备1中的收集数据DB中,同时使其与当前时间相对应。服务器设备1分析在收集数据DB中注册的数据以获得表示在什么时间段中参考各个广告媒体3的市场营销数据。版权所有:(C)2001,JPO

著录项

  • 公开/公告号JP4558891B2

    专利类型

  • 公开/公告日2010-10-06

    原文格式PDF

  • 申请/专利权人 株式会社METAMOJI;

    申请/专利号JP20000153104

  • 发明设计人 藤巻 祐介;山下 大樹;

    申请日2000-05-24

  • 分类号G06Q10/00;G06Q50/00;

  • 国家 JP

  • 入库时间 2022-08-21 18:58:07

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