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Being the marketing investigation device which does the marketing investigation regarding
Being the marketing investigation device which does the marketing investigation regarding
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机译:作为进行市场调查的市场调查设备
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摘要
PROBLEM TO BE SOLVED: To conduct marketing research from a point of view different from conventional marketing research by focusing on the degree of interest of a customer.;SOLUTION: This marketing research system comprises a server device 1, a portable terminal device 2, and an advertisement medium 3. The advertisement medium 3 is given a unique mark and the portable terminal device 2 photographs the mark and sends its image data to the server device 1, so that detailed article information can be obtained from the server device 1. The server device 1 identifies individual advertisement media from the image data sent from the portable terminal device 2 and registers the data in collection data DB in the server device 1 while making them correspond to the current time. The server device 1 analyzes the data registered in the collection data DB to obtain marketing data showing in what time band the individual advertisement media 3 are referred to.;COPYRIGHT: (C)2001,JPO
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