PROBLEM TO BE SOLVED: To deliver advertisement of specific information only to readers who are interested in it by easily recognizing information that customers are interested in, in a newspaper advertisement delivery system.;SOLUTION: When a reader uses an identifier printed on a newspaper or advertisement to request his/her desired specific information to a newspaper company, the newspaper company prints detailed information about the specific information desired by the reader as material by a first printer 21 on the basis of content of the request received from the reader and delivers the printed material together with a newspaper to the reader.;COPYRIGHT: (C)2010,JPO&INPIT
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