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Method for presenting promotional information on a web page, e.g. an on-line targeted advertising method.
Method for presenting promotional information on a web page, e.g. an on-line targeted advertising method.
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机译：在网页上呈现促销信息的方法，例如一种在线定向广告方法。
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摘要
A method for presenting supplemental promotional information on a web page includes: providing a shopping website that includes product web pages corresponding respectively to products; storing browsing activity information of a user with respect to the product web pages as a history log; analysing the history log to calculate product interest parameters, each indicating interest of the user in a respective one of the products; storing the product interest parameters of the products; in response to intent of the user to browse one of the product web pages, retrieving the corresponding product interest parameter; and if the retrieved product interest parameter satisfies a condition, integrating supplemental promotional information giving details of the corresponding product into the browsed product web page. The method may be for providing associated information according to user browsing or accessing behaviour for example in a dictionary, an encyclopaedia or a digital television video on demand library, etc.
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