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BRAND COMMUNICATION STRATEGY SCENARIO CREATION SUPPORT APPARATUS
BRAND COMMUNICATION STRATEGY SCENARIO CREATION SUPPORT APPARATUS
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机译：品牌沟通战略场景创建支持设备
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摘要
A network information acquisition unit acquires network information containing a plurality of elements extracted from brand knowledge as an object. The network information can be created by text mining for the text data containing the brand knowledge. An item decision unit decides the items of the brand attribute and benefit to which each of the elements of the network information correspond. The benefit can be classified into a function benefit, an emotion benefit, and a self-expression benefit. A proposition model creation unit processes network information according to the decision of the item decision means and creates a brand proposition model indicating a plurality of elements corresponding whether to the attribute or the benefit.
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