The current challenge in advertising is for internet advertisers and newspapers to get customers from the opposite media venue to use their product. Power Puzzler can draw newspaper readers to the internet, and also draw internet surfers to the newspaper. This unique usage of a standard crossword puzzle also has a unique capability that no other advertiser has been able to invent to date. It can advertise multiple businesses in one ad, while other advertisements are limited to one business at a time. The challenging puzzle draws the newspaper consumer to the Power Puzzler website for the solution to the puzzle. There, businesses gain additional exposure because each reference to the advertiser's business (slogan, logo, or company name) is a hyperlink to that advertiser's own website. Consumers are challenged by each puzzle to recall the advertisers' logo or slogan, and this achieves the goal of the puzzle—brand recognition.
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机译：广告方面的当前挑战是互联网广告商和报纸要吸引来自相反媒体场所的客户使用他们的产品。 Power Puzzler可以将报纸读者吸引到互联网上，也可以将互联网冲浪者吸引到报纸上。标准填字游戏的这种独特用法还具有独特的功能，到目前为止，其他广告客户都无法发明。它可以在一个广告中宣传多个企业，而其他广告一次只能在一个企业中宣传。具有挑战性的难题将报纸消费者吸引到Power Puzzler网站，以寻求该难题的解决方案。在那里，企业获得了更多的机会，因为每个对广告商业务的引用（标语，徽标或公司名称）都是该广告商自己网站的超链接。消费者在每个难题中都面临着挑战，要想起广告商的徽标或口号，从而实现了难题的目标，即品牌认知度。
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