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Advertising programme overview system

机译：广告节目概述系统

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摘要

A banner advertisement containing text graphics or video is provided adjacent to program listing displayed on program guide screen. The user is allowed to scroll the listings by positioning a highlight on the banner advertisement and cursor is activated. The advertisements containing video, is provided to user television equipment, by a video server. Several network nodes are used to provide television program to user television equipment. When user selects the banner advertisement, he is provided with an opportunity to tune the given channel. An independent claim is also included for implementation method of interactive television program guide method.

机译：在节目指南屏幕上显示的节目列表附近提供包含文本图形或视频的横幅广告。通过在横幅广告上放置高亮显示，允许用户滚动列表，并激活光标。包含视频的广告由视频服务器提供给用户电视设备。几个网络节点被用来向用户电视设备提供电视节目。当用户选择横幅广告时，将为他提供调谐给定频道的机会。交互式电视节目指南方法的实现方法也包括独立权利要求。

著录项

公开/公告号DE69934030D1

专利类型
公开/公告日2006-12-28

原文格式PDF
申请/专利权人 UNITED VIDEO PROPERTIES INC.;
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申请/专利号DE19996034030T
发明设计人 KNUDSON EDWARD B.;HASSELL JOEL G.;MARSHALL CONNIE T.;LEMMONS THOMAS R.;REYNOLDS STEVEN J.;KNEE ROBERT A.;CARPENTER KENNETH F. JR.;THOMAS WILLIAM L.;HERRINGTON BENJAMIN;WILLIAMSON STEVEN C.;ELLIS MICHAEL D.;ALLISON DONALD W.;
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申请日1999-04-22
分类号G06F13;G06F3/048;G06Q30/02;H04N5/445;H04N7/173;H04N21/431;H04N21/472;H04N21/478;H04N21/482;H04N21/81;
国家 DE
入库时间 2022-08-21 20:27:20

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