The present invention is to provide individual information to each viewer while ensuring confidentiality, and to support program selection among many programs. The extended information extracting unit 201 extracts the extended information from the personalized information edited for a specific viewer, and the processing unit 28 displays a program list, a product list, or the like based on the control data included in the extended information. . The viewer can refer to these displayed lists and decide to receive the program or make a product purchase decision.
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