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Computer system, method and software for creating and providing an individualized web-based browser interface for wrappering search results and presenting advertising to a user based upon at least one profile or user attribute
Computer system, method and software for creating and providing an individualized web-based browser interface for wrappering search results and presenting advertising to a user based upon at least one profile or user attribute
The present invention relates generally to an individualized web-based browser interface and associated software for accessing at least one web-based search engine with the ability to wrapper and present some or all of the search results obtained from the at least one search engine in a presentation format or order that is based upon the profile of a particular end user for a computer system where the browser is installed. The invention further relates to a method for improved web-based advertising by validating advertising click-throughs of web page thumbnails or advertisements that are presented to an individual having a particular profile with respect to an advertiser's metrics in place of, or in addition to, presenting such a thumbnail from the advertiser to anyone who structures a search having certain terms or meta data criteria corresponding to a specific group of corresponding web pages.
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