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Method, system and program product for measuring customer preferences and needs with traffic pattern analysis
Method, system and program product for measuring customer preferences and needs with traffic pattern analysis
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机译:通过流量模式分析来衡量客户偏好和需求的方法,系统和程序产品
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摘要
A method, system and program product for determining movement data of a customer or customers in a store to analyze customer decisions and optimize product presentation and customer service in response to the analysis. The movement of customers through a store may be correlated with various environmental and economic factors to indicate impediments to customers purchasing a product. Product presentation may then be attenuated according to the results of the analysis by removing the impediments or providing incentives to purchase a product, optimally those products sold at higher profit margins, thereby increasing overall store profitability.
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