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Method and decision support system for optimal allocation of expendable resources in internet marketing with resource-dependant effectiveness and use of a-posteriori information
Method and decision support system for optimal allocation of expendable resources in internet marketing with resource-dependant effectiveness and use of a-posteriori information
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机译：具有资源依赖有效性和后验信息使用的网络营销中消耗性资源的最优分配方法和决策支持系统
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摘要
A method and decision support system for optimal allocation of expendable resources in any type of repetitive business transaction with resource-dependant effectiveness and use of a-posteriori information i.e., internet marketing (IM) transaction, in which the computerized system: creates the list of IM providers to be considered, contacts them over the Internet, and collects from them the a-priori data about elementary marketing operations (EMO) available and resource-dependant effectiveness of these EMO; chooses the optimal resource allocation decision making rules (DMR) for EMO to be implemented; implements the EMO, evaluates its results through direct or indirect Internet contact with marketing addressees who responded for the EMO thus collecting a-posteriori data on EMO effectiveness; and checks the current status of resources available and proceeds according to recommendations of optimal DMR chosen previously to the next EMO if resources are available, or ends the current IM operation otherwise.
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