首页>
外国专利>
SYSTEM AND METHOD FOR ENHANCING E-COMMERCE TRANSACTIONS BY ASSESSING THE USER'S ECONOMIC PURCHASE VALUE RELATIVE TO ADVERTISERS
SYSTEM AND METHOD FOR ENHANCING E-COMMERCE TRANSACTIONS BY ASSESSING THE USER'S ECONOMIC PURCHASE VALUE RELATIVE TO ADVERTISERS
展开▼
机译:通过评估与广告客户有关的用户经济购买价值来增强电子商务交易的系统和方法
展开▼
页面导航
摘要
著录项
相似文献
摘要
ABSTRACT OF THE INVENTIONSYSTEM AND METHOD FOR ENHANCING E-COMMERCETRANSACTIONS BY ASSESSING THE USERS' ECONOMICPURCHASE VALUE RELATIVE TO ADVERTISERSA tracking system (10) and method record the user's (200) actions during a visitto various web servers (A,B...N). The user's actions include for example the queries made by the user (220), the URLs visited by the user (220), the products and/or services purchased by the user (220), the quotes requested by the user (220), the prices provided tothe user (220), individual session profiles. The ebusinesses can assess an economic purchase value to the user (220) relative to each advertiser. Based on this economic purchase value, the ebusinesses allot a corresponding advertising referral fee for this particular user (220) and for the particular session in progress.Fig. 2
展开▼