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SYSTEM AND METHOD FOR ENHANCING E-COMMERCE TRANSACTIONS BY ASSESSING THE USER'S ECONOMIC PURCHASE VALUE RELATIVE TO ADVERTISERS

机译:通过评估与广告客户有关的用户经济购买价值来增强电子商务交易的系统和方法

摘要

ABSTRACT OF THE INVENTIONSYSTEM AND METHOD FOR ENHANCING E-COMMERCETRANSACTIONS BY ASSESSING THE USERS' ECONOMICPURCHASE VALUE RELATIVE TO ADVERTISERSA tracking system (10) and method record the user's (200) actions during a visitto various web servers (A,B...N). The user's actions include for example the queries made by the user (220), the URLs visited by the user (220), the products and/or services purchased by the user (220), the quotes requested by the user (220), the prices provided tothe user (220), individual session profiles. The ebusinesses can assess an economic purchase value to the user (220) relative to each advertiser. Based on this economic purchase value, the ebusinesses allot a corresponding advertising referral fee for this particular user (220) and for the particular session in progress.Fig. 2
机译:发明内容增强电子商务的系统和方法通过评估用户的经济交易与广告相关的购买价值跟踪系统(10)和方法记录访问期间用户(200)的动作到各种Web服务器(A,B ... N)。用户的动作包括例如用户的查询(220),用户访问的URL(220),用户购买的产品和/或服务(220),用户请求的报价(220),提供给的价格用户(220),各个会话简档。电子商务可以评估相对于每个广告商的用户的经济购买价值(220)。基于该经济购买价值,电子商务为该特定用户(220)和进行中的特定会话分配相应的广告推荐费。图2

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