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Method for determining the relative positions of search results based upon the amount paid by the search result provider
Method for determining the relative positions of search results based upon the amount paid by the search result provider
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机译：基于搜索结果提供者支付的金额确定搜索结果的相对位置的方法
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摘要
A method and apparatus for managing search listings in a search database such as the internet includes storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.
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