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Automated system and method for tracking online activity to initiating information source
Automated system and method for tracking online activity to initiating information source
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机译：用于跟踪在线活动以启动信息源的自动化系统和方法
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摘要
An automated tracking system and method is provided which allows the evaluation of the effectiveness of advertisements directing consumers to sites on the Internet. The tracking system uses the Web address entered by a consumer to identify the source of information leading the consumer to the Website of interest. As the consumer navigates the Website, the tracking system associates this source-identifying data with any product transactions effected by the consumer and records the information for reporting and analysis. The tracking system also retains the source-identifying data in the event the consumer leaves the Website and later returns or goes offline to purchase a product.
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