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Collecting shoppers' purchasing characteristic data involves marking individualizing data on copies of lists of goods selected by shoppers and evaluating to produce buying habit profiles
Collecting shoppers' purchasing characteristic data involves marking individualizing data on copies of lists of goods selected by shoppers and evaluating to produce buying habit profiles
The method involves scanning prefabricated individualizing data media (1) supplied to the shopper and containing no data supplied by the customer at a cash register (4) using a code reader and marking the individualizing data on a copy of the list of goods selected by the shopper produced at the cash register. The lists are collected and evaluated (7) to produce buying habit profiles. Independent claims are also included for the following: a device for collecting information about the purchasing characteristics of shoppers.
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