A Web site system and method are disclosed for the hostingof a virtual trade show or exhibition in an on-lineenvironment, allowing attendees to interact with exhibitorsand potentially make purchases therefrom. Also disclosedis a business method of providing for a pooled jackpot as acustomer incentive on a convention Web site or in a similaron-line context, where sponsors jointly contribute to acentral jackpot and sweepstakes entries towards the drawingfor such jackpot are then apportioned between customers orviewers. Also disclosed is a method of increasing thecustomer or attendee base of a virtual trade show or otherWeb site having exhibitors or sponsors whereby sponsors canindirectly provide the central Web site with the benefit oftheir customer lists and customer information withoutneeding to disclose said customer information to thecentral Web site or any other exhibitor or sponsor.
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