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Standardization to Cooperation advertisement techniques of the Television Program advertisement
Standardization to Cooperation advertisement techniques of the Television Program advertisement
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机译：电视节目广告的合作广告技术标准化
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摘要
PURPOSE: A co-advertisement standardization of a TV program advertisement is provided so that advertisement efficiency can be maximized by providing a main advertisement and a sub-advertisement at the same time. CONSTITUTION: Firstly, the TV program advertisement broadcasting law is intended to be renewed according to the current advertisement tendency. Efficiency of the various co-advertisement methods is measured by an advertisement effect estimation system. Thereafter, reliability and satisfaction of advertisement companies and agencies are measured in regard to a new advertisement method. In addition, the selected advertisement companies and agencies actually individually perform the co-advertisement within the scope of the current TV program advertisement broadcasting law. Then, efficiency of the co-advertisement is precisely measured from the advertisement broadcasting-related parties and viewers. An objective public data for application efficiency of the co-advertisement standardization such as annual sales improvements is also prepared. As a result, the co-advertisement standardization of the TV program advertisement is efficient and economical. Moreover, the viewers can obtain a lot of information.
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