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METHOD OF CONTROLLING CUSTOMERS' RESPONSE TO A GROUP OF INFORMATION IN A CYBERSPACE
METHOD OF CONTROLLING CUSTOMERS' RESPONSE TO A GROUP OF INFORMATION IN A CYBERSPACE
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机译：在网络空间中控制客户对一组信息的响应的方法
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摘要
The invention relates to a method of controlling customers' response to the information about the advertisement provided in a cyberspace preferably a web site on the Internet. This method comprises presenting an item group of the same kind; presenting detailed information about an item in response to a selection from the item group; requesting a response to the detailed information and registering the customer based on the response; and providing a reward for the response for the customer. Preferably, the response includes a questionnaire provided by the advertisement site. Also, the reward includes a gift being an item selected by the customer from the item group. The gift is given by drawing lot for the registered customer. The drawing lot is performed when it is due on the designated date, or every time the accumulated number of the registered customers reaches a predetermined number. This invention provides an effective means for inducing customers' response to the product advertisement in a real-time manner. Survey or comparison between the items presented in the item group can be accomplished accordingly. Information about the customer's preference in the item group can be easily obtained if research of customers' response is made.
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