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SYSTEM AND METHOD FOR ASSESSING EFFECTIVENESS OF INTERNET MARKETING CAMPAIGN

机译：互联网营销活动效果评估系统和方法

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摘要

A Web advertising measurement system that correlates the number of impressions of Web advertisements (30, 32, 34) with post-impression transactional activity to measure the effectiveness of the advertisements (30, 32, 34). When a user clicks on a banner advertisement (30, 32, 34), an impression is established and the user's identification is recorded. Then, when the user undertakes post-impression transactional activity such as downloading software related to the advertisement (30, 32, 34), ordering products and services related to the advertisement (30, 32, 34), and so on, the transactional activity along with the user's identification is recorded. Based on the user identifications, the number of impressions associated with the advertisements (30, 32, 34) are correlated to the post-impression transactional activity as a measure of effectiveness of each advertisement (30, 32, 34).

机译：Web广告测量系统，将Web广告（30、32、34）的印象数与展示后交易活动相关联，以测量广告（30、32、34）的有效性。当用户单击横幅广告（30、32、34）时，就会建立印象并记录用户的标识。然后，当用户进行印象后交易活动时，例如下载与广告有关的软件（30、32、34），订购与广告有关的产品和服务（30、32、34）等，则该交易活动连同用户标识一起被记录。基于用户标识，与广告（30、32、34）相关联的印象数与印象后交易活动相关联，作为每个广告（30、32、34）有效性的度量。

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公开/公告号WO9954828A1

专利类型
公开/公告日1999-10-28

原文格式PDF
申请/专利权人 STRAIGHT UP SOFTWARE INC.;
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申请/专利号WO1999US08747
发明设计人 BOLT THOMAS B.;DEON CHRISTOPHER E.;
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申请日1999-04-20
分类号G06F13/00;G06F17/30;
国家 WO
入库时间 2022-08-22 02:20:26

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