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SYSTEMS AND METHODS OF REAL-TIME BIDDING FOR DIGITAL-OUT-OF-HOME ADVERTISING UNITS
SYSTEMS AND METHODS OF REAL-TIME BIDDING FOR DIGITAL-OUT-OF-HOME ADVERTISING UNITS
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机译：数字外广告单位的实时竞标系统和方法
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摘要
Embodiments of the present invention provide for real-time bidding of DOOH advertising units. The systems and methods provide for an API associated with at least one DOOH display, wherein the API is configured to receive a bid request indicating an available advertising unit from the at least one DOOH display, provide the bid request to at least one buyer; and receive a bid response from the at least one buyer, wherein the bid response includes content to be played at the at least one DOOH display.
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