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Highly scalable internet-based controlled experiment methods and apparatus for obtaining insights from test promotion results
Highly scalable internet-based controlled experiment methods and apparatus for obtaining insights from test promotion results
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机译:高度可扩展的基于互联网的受控实验方法和装置,用于从测试促销结果中获得见解
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摘要
Methods and apparatus for conducting test promotions in a highly scalable and cost-effective manner using controlled experiment methodology are disclosed. Test promotions of interest are presented to visitors of a website in a controlled experiment manner wherein each page presents one test promotion of interest among other promotions. The other promotions presented in the same page are kept constant in the pages. The visitors' responses with respect to the test promotions of interest are then recorded and analyzed to determine the performance of each presented test promotion of interest.
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