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Determining whether to maintain information describing a group of online system users specified by a third-party system based on revenue from content selection based on the group and objectives for presentation of selected content
Determining whether to maintain information describing a group of online system users specified by a third-party system based on revenue from content selection based on the group and objectives for presentation of selected content
An online system receives information describing a target group of online system users from a third party system and stores the information describing the target group. The online system subsequently uses the target group to select content for presentation to one or more users. For example, users included in the target group are identified as eligible to be presented with content items. Content items are associated with objectives satisfied when a specified interaction with the content item, or with an object associated with the content item, is received. Based on revenue obtained by the online system from presenting content based on the target group as well as interactions satisfying objectives associated with various presented content, the online system determines a monetization value for the target group. Based on the monetization value, the online system determines whether to continue storing the information describing the target group.
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