首页>
外国专利>
Simulation-based evaluation of a marketing channel attribution model
Simulation-based evaluation of a marketing channel attribution model
展开▼
机译：基于模拟的营销渠道归因模型评估
展开▼
页面导航
摘要
著录项
相似文献
摘要
This disclosure involves allocating content-delivery resources to electronic content-delivery channels based on attribution models accuracy. For instance, a simulation is executed that involves simulating user exposures, times between user exposures, and user responses. The simulation is performed based on parameters associated with simulating user exposures to electronic content-delivery channels and user responses to the user exposures. An accuracy of a channel attribution model when estimating an attribution of an electronic content-delivery channel to a user response is evaluated based on the simulation. A channel attribution model is selected based on the evaluation. An attribution of the electronic content-delivery channel is determined by applying the selected channel attribution model to actual user exposures and actual user responses. This attribution can be used to allocate content-delivery resources to the electronic content-delivery channel in accordance with the selected channel attribution model, and thereby provide interactive content via the electronic content-delivery channel.
展开▼
