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System and Methods for Delivering Targeted Marketing Offers to Consumers via Mobile Application and Online Portals
System and Methods for Delivering Targeted Marketing Offers to Consumers via Mobile Application and Online Portals
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机译：通过移动应用程序和在线门户向消费者提供针对性营销优惠的系统和方法
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摘要
A system and methods for delivering real-time targeted marketing offers (“TMOs”) to consumers during a session with an online (web-based) Internet portal, particularly suitable for financial institution portals of financial institutions. An offer management system (“OMS”) receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a TMO to be provided to a consumer accessing the financial institution portal, and provides advertising campaign data corresponding to the TMO and to an offer-triggering event (“OTE”) to an offer placement system (“OPS”). An OPS receives the advertising campaign data, determines the occurrence of the OTE by a consumer during an online session with the financial institution portal, and delivers information corresponding to the TMO to the consumer. In response to the OTE, such as display of a list of transactions, the predetermined TMO is delivered to the consumer during the online session.
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