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System For Capturing And Analyzing First Party Data Of A User For Use On An Autonomous Vehicle Advertising Or Content Platform
System For Capturing And Analyzing First Party Data Of A User For Use On An Autonomous Vehicle Advertising Or Content Platform
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机译：用于捕获和分析用户第一方数据的系统，以便在自动驾驶汽车广告或内容平台上使用
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摘要
A system for capturing and analyzing first-party data of a user. The user's first party data is received from a mobile software application and a self-driving vehicle equipped with digital content screens and intelligent sensors for capturing data. The data source shared between the vehicle and the software application would be owned by the same provider. Privacy concerns surrounding user data would be minimal because the provider would have exact sources for the data and approved usage rights directly from the user. The user first-party data will give the provider improved insights into that consumer's interests and needs, allowing the provider to provide digital content to the user personalized digital content on the digital content screens of the self-driving vehicle. The data collected from the user in or near the self-driving vehicle may be used to target the user on the provider websites, social media, or the mobile software application.
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